The Economy in all the industries has fallen due to COVID-19 but if you are from the real estate industry then you are already lucky in this current situation. Lucky because no one thought there would be any profit in properties for this year 2020 but as the year-end is near, footfalls in the Real estate industry have gained a peak.
The COVID-19 pandemic made things most difficult for buyers and sellers to reach out to each other in person. But this did not affect the booking of flats during the pandemic because the people who booked flats were updated about the real estate dynamics, they knew about the price drops in the property by builders and the reduction in stamp duty by Maharashtra Government.
During a pandemic, the potential buyers were already looking for properties but due to the pandemic, they never took a chance to visit properties physically because of social distancing & lockdown. The cold buyers over a period of lockdown realized the importance of having a home for their family and now they are eagerly looking for buying a new home.
Now, post-pandemic the number of home & property buyers has increased as compared to the expected number by builders and developers. This sudden increase in buyers came out as a shocker for the brokers, builders, and Real estate entities. The main reason builders are getting footfalls is because they focused on online engagement during the lockdown period and that smart move has gifted them gradually as the pandemic is on the verge of end. Those people who engaged with builders online obviously are now giving builders first priority to buy a new home.
It is a golden period where footfalls have increased, and to maintain this flow the Real estate agents and property marketers should constantly focus on their marketing and sales strategy to reach out towards potential buyers and as well as cold buyers Digitally and traditionally because this is the best opportunity where you can get your marketing results in terms of more footfalls and conversion.
