Due to coronavirus breakdown, many of the construction sites are begin to close and practising social distancing, it is always important to keep the customers informed about the status of the construction sites. Sustain your customer during this crisis, maintain consistency in the communication for assuring them that your construction site is operating well. It allows you to connect with the customer even when you physically distance you from them.
Always learn the importance of bringing up your customer relationship during COVID-19 outbreak and how to be continuously communicating positively with the customers As you see in the market all the businesses are temporarily shutting down their doors, adjusting the hours or transitioning the work schedule full remotely, it's always important to keep the customers informed about how your construction sites is evolving during this crisis and what is your plan. It can assure the customer that your salespersons are responding, and due to which customers will continue to contact you. Always provide all the regular update about the real estate sector news with that also encourage the customer to continue with the thinking of purchasing their property, even it is downtime.
As you know your targeted customer are relaxing at home while in practising with the social distancing, you should find a way to keep the customers virtually engage and maintain a good relationship. Follow the steps to keep up good customer relationship in real estate field during COVID-19.
1. Deciding how would your business will respond to the virus:
Before you communicate with your customers and tell them your plan, first establish your strategy with your employees. Many developers are using various methods to respond to virus including with Online Property advertisement, telling to staff to work from home or staying back home with extra precautions.
Tell your employees to contribute something ideas for these situations and work on your current documents. Even host a brainstorm. It’s the time to tap your amazing talents to help this through a tough time.
Creating columns in a brainstorm or in your document for:
• Emergency wins (items you should be working on like Creating/updating website, etc.)
• Medium wins (plans that can apply for next 3months)
• List your property online
• Long-term wins (opportunities for after COVID – 19) How would this crisis will change the future of your real estate business? How can you start planning now?
2. Customer communication for your response
Once you are ready with your plan, try communicating with the customers. Try explaining to them that you are taking necessary precautions to keep your construction site going on, staff care and building customers trust. Try creating all the necessary and potential channels available to you. It’s important to maintain the consistency across all the channel. It can tell this customer that you are taking all the necessary steps to maintain the safety measures.
Email and social media post should explain all your plan and how can affect customers. For e.g. You are starting with the new construction site and you to inform the customers about all the latest offers and let the customers how you are now working during this crisis. Get in touch with the old enquire with email and always be updated with social media, it can help you with the visibility in the market.
Always create a messaging channel for the following:
a. Social media
b. Website
c. Emails
d. Newsletters
e. Phone and messaging services
f. Updating of sales and marketing information.
3. Always make easier for customers to book online:
It is always important for you to attract the customers and explaining them about the ongoing projects and show them project online and make them to book or enquire online. With the help of the property portal, try advertising your property and reach as many customers as much for your Brand Awareness. Get in touch with the customer via emails/social media post. You can even discount and offer a special sale for customers. Doing this can help you to keep the engagement with the customers during this crisis.
4. Offers for customers:
As your customers are unable to visit physically on your construction site, give them another way. As you are a developer and you making the business in-person sales, urge the Previous Enquiry to purchase and avail the offer. Give some bumper offer like a car on purchasing flat, a bike on booking flat, and many other Offer. Customers will enjoy opportunities to support your business even when they can’t be into the person.
5. Start a live chat service:
Live chat could be the best way to get in touch with the customers personally. If you are ready with offering the live chat support, talk with your employees makes them ready for live chat support service and assisting the customer from home. This can make the staff be in touch with the customer personally with maintaining distance. Customers surely will enjoy getting in touch with someone while they are apart from family and friends.
6. Creating consultation video or make property information.
Nowadays, during this COVID-19 situation people are reading home and watching the news about the COVID-19 crisis. Getting their mind thinking more positive by creating helpful content. Make a video to create training for purchasing home or property based on your business. For eg. As you are a developer, make and post videos on how to purchase the first home or property online.
Creating and making videos allow your business to gain trust and build a relationship with the customer. Sharing such videos can take customers mind off from the current negative situation.
7. Give special offers and discounts use in future:
In today scenario it may be a challenge to make sales, encourage customers to support your business in future. Offer discounts or credits which can be redeem at a later date. You can also avail the offer on the website and try selling online. Customers always enjoy exclusive opportunities, so you should always make them feel special by offering loyalty programs and offers. This can help your business to gain more sales and maintain a positive interaction with the customers.
8. Updating social media Pages:
Now it is a great time to be always active on social media. Share images, videos, and provide coronavirus updates, or share the news. Posting on various medium allows you to build awareness and give your customers the value of your construction site. If your available online or offline let the customer should be aware of it, and what actions your constructions site is taking and when it will be completed.
Your business social media pages are the best representation for your business and brand. This is the time you can update the pages on each social media medium to establish the brand identity and build strong connections with the audience. You should write the quality content for the audience, brainstorm ways to communicate with the audience.
9. Keep Business Clean and Sanitized:
If your construction sites are regularly accepting customers, making sure you are following al the hygienic practices. It is always important to deep clean your business every after two days before reopening. Make the construction site visit more hygienic if you are providing a site visit during the lockdown. Try updating quality content on the website and updating quality images and informative images on social media. Provide mask, hand sanitizer while construction site visit. If you are giving a virtual tour to customers then the tour should be the quality tour. & if you providing online information about construction site uploading images which are of high quality and also upload videos of 3d model.
