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Why New Home Buyers are Prefer

Why New Home Buyers are Preferring Kiwale Location...

Pune lands over the course of time have welcomed Real Estate Industry with open arms. Builders and developers have grabbed the opportunity and drive their creative ideas towards the suburbs of the city. A thus beautiful area like Ravet, Kiwale, Punawale, Undri, and Talegaon has grown immensely and now public demands for flats, lands, row house and commercial shops have increased in that area.

While buying a home mainly the concern is on the location, the availability of amenities, civic facilities, etc. and Kiwale location has all the needful features and aspects that a person looks for before buying homes.

Best Connectivity and Locality:

Kiwale in few years has attracted realtors for constructing new projects. The major reason for that is its connectivity to the Pune – Bengaluru Highway and due to this, the vision of realtors has turned out pretty drastic. Kiwale is surrounded by Ravet, Hinjewadi Baner, Balewadi, Wakad, and Dehuroad localities and if you are from Pune then you know that Baner, Hinjewadi, and Wakad are the major IT Hub of Pune.

The locality of Kiwale is well connected to Mukai Chowk also known as Kiwale Bus Terminals. Kiwale bus terminals help you to connect to the whole of Pune city.

Also in nearby localities schools and colleges like DY Patil, JSPM, Indira College & Symbiosis make it easy for students to up-down daily.

So the investment done in Kiwale will never be at risk because the demand for rental homes by IT employees at Kiwale is never-ending.

Diversity and Options in Property:

Kiwale has a lot of types for home buying thus you can find commercial shops, residential apartments, 1 BHK, 2 BHK, 3 BHK, rowhouses, duplex & premium homes.  So this wide range of home types creates a space where you can look for homes in Kiwale irrespective of your class or standard of living.

Essential Facilities:

This area comes under PCMC so will not face any water and electricity issue, living at kiwale makes sure that you will remain hydrated and clean.

Mukai Chowk is considered a major point to find the daily required facilities and products. The area in Kiwale has grown and business owners have flooded the place with daily essentials products. The new mall is almost only 500 meters away from Mukai Chowk, where you can find every kind of product required for your family at home.

Comfortable Traveling:

The surrounding of Kiwale is clean and less populated so you will come across traffic never in this near current time. The roads are wide and well-constructed which passes all the daily crawlers easily without any obstacles.

Thus you will stay away from all the noise of traffic and undisturbed nights causes by traffic in the main city. So buying a home at Kiwale will make your night pleasant and will add comfort to your mind after returning home from work.

Environmental Edge:

Kiwale resides distant from all the polluted areas and is surrounded by the environmental features which make living here healthy. The air quality index of Kiwale is 150 which is much less than Pune city. As it has mountains around the location that are full of greenery and oxygen, it auto-create a natural ambiance which makes living a better experience.

Once this place was unknown in the city and nearly no one thought this place would turn out a treasure of the city.  People's behavior towards looking and buying property is changing, the buyer doesn’t want to live in the city where they get stuck and get depressed in the hectic life schedule of the city. Now, consumers are diverting towards the outskirts where they can spend life with less stress and can maintain their lifestyle appropriately.

So if you are from Pune and you want to buy a new home then you must consider Ravet and Kiwale Properties to spend your life with a great experience.


Properties In Kiwale

Kinjal Pristine

Samarth Serenity

Abhilasha Heights


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Why Navratri is the best time

Why Navratri is the best time to buy a new home?...

Navratri is a nine days festival celebrated across India with great enthusiasm. The festival is celebrated in the name of Goddess Durga. Navratri usually comes twice in a year, Chaitra Navratri is celebrated in the month of March-April and Shradiya Navratri in the month of October- November.

This is a period in which people purchase most of their valuable things and in the process of buying, the most important aspect is the time of buying it. Because according to Indian values you have to keep the astrological aspect in consideration while buying valuable things that matter to you a lot.

Also, builders and real estate developers during this period come up with special offers for buyers. (discounts, extra facilities, etc)

Spiritual Aspect and Auspicious period:

In India the home should be purchased on auspicious time which in Hindi terms is referred to as “Shubh Muhurta” and the nine days of Navratri are considered one of the most auspicious days in India.

As per common Indian belief, Dasham Dwar(ten doors of divinity) is open during the period of Navratri and any new initiative or venture is proved to be successful.

Market Aspect:

The demand for products and services during this auspicious period increases rapidly and this dynamic change is recognized by Real Estate providers. Thus the realtors do promote and advertise very aggressively with special discounts. As the offer is valid for only a short period of time therefore people rush in more for buying the product.

With the increase in the rush of prospective buyers, many developers launch new residential projects during Navratri. Navratri is the best time for builders to absorb the maximum benefits by offering new and different options for their customers.  

Discounts and Offers:

During Navratri, almost every developer and builder keeps offers & discounts on their properties. So if you are looking to buy properties then the season of Navratri is the best opportunity to buy or invest in a real estate property where you can avail maximum discounts and offers which are not available during the rest of the period of the year.

Benefits on Loan Rate:

Banks and financial companies offer discounts during Navratri. From the start of fees submission to administrative charges, there are many benefits you can avail during this season. A major discount is in the form of reduced interest rates and exciting home loan offers for home buyers.

Families Happiness:

The best feeling in the world is celebrating festivals with your family, it brings happiness to the family. So if you are thinking of buying a home then you should book it during Navratri and then you can easily settle in the new house until Diwali. A house full of happiness is the best possible gift you can give to your family, which will be an asset for your family in the future.


Buying a Home is a crucial decision for the whole family life. The timing of buying the home should be perfect because Shubh Muhurat matters a lot if it is a big investment. If you are buying a home for investment purposes or for a living then Navratri is the best time for buying a new home.

If you are from Pune then here are some of the famous projects you should go for buying.



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Key skill sets to strengthen y

Key skill sets to strengthen your selling in Real ...

Doesn’t it feel disheartening even after having excellent selling skills you fail in selling your real estate properties? Selling real estate is a tough task and it requires a certain set of skills to understand the customer and then convince them for buying. There is no such comparison of good or bad skills, it is just the way you apply your skills in different situations and that helps you to become an expert in selling.

Try always being distant from the mob mentality of the industry. Updating and polishing your strengths will close your deal faster and will help you to engage potential customers in the market.

But being too pushy with your strengths can reverse the action of selling and you may end up losing a potential customer. Following are some skills which you need to work on:-

1. Being Straight Forward – You should never fake your personality in front of the prospects and it creates a very bad impression. You should be honest with your customers that will create a positive impact on the customers. Sometimes being straight forward can put you in a situation of spreading the real fact among the customers. But it is always better to be open among the customer and letting them know everything, rather than hiding something from them.


2. Being Kind – Your kindness with the customer can help you to build a good relationship with the customers. Rapport building with the customer is a very crucial task and it takes time in the real estate industry. The perks of good rapport with the customer are that they refer you to their close ones which eventually brings you new business and if your customer is satisfied then for the next buying you will be his first consideration, which will generate repeat business for you.


3. Being Updated –Maintaining real estate daily news, current market trends, and keeping updated records of ongoing project details, etc. guides you in the selling process. If you have a big team then you need to keep your performance data updated, so that you can keep track of your performance and analyze it for better performance. Customers always respect and believe in the person who is updated and accurate about the daily activities in the real estate industry. Being updated will help you to convert the leads into customers.


4. Being Competitive – As the industry is growing the competition is increasing rapidly. If you want to be a successful seller then you always need to be competitive among the others. The real estate market is getting stronger and many intellectuals are getting into it. With the excellent skills of selling, negotiation, marketing, etc. In the current situation, you need to be in touch with other real estate developers and start absorbing skills from them. The best competitor the best you learn.


5. Being Assertive – Assertive means having or showing a confident and forceful personality. Being assertive is enthusiastic to develop you or to keep yourself motivated. This may or may not create clashes with others who are enthusiastic. Also, remember there is a very thin line between being assertive and being aggressive. Assertive behavior has a positive impact whereas aggression can put a negative impact on co-workers and in front of customers.

Never let your strengths become your weakness. In this competitive market, people may take advantage of your weakness for their means. The above points will help you to know how to maintain your strengths for being an expert in selling. If you want to grow your skills, or you want to be a good seller and want to stand out among others then you need to start working today on your skills. And never let your weakness overpower your strengths.

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Sales Funnel in Real Estate In

Sales Funnel in Real Estate Industry...

Ask any sales person in the real estate industry what they do for sales?

Almost, the answer from everyone will be: We do follow-up for sales.

In Real Estate Industry it’s getting common!

A bitter truth is sales person have nothing new to do except taking follow-up but it is one of the most important parts of sales and cannot be ignored. It’s high time now that every sales person and owner in the real industry should focus on this sales funnel and start working accordingly.

Almost every builder now a day is struggling to sell their property, but in this process, they miss out on major parts of the sales process.

Every person in the sales industry understands the importance of sales funnel and its basic structure looks something like this.


Why having a sales funnel is so important?

For a sale to happen, having a sales funnel is first priority, let it be sales person or a company but without sales funnel you will reach no-where.

Sales funnel is where your prospective customers are during different stages of their decision making. 

This is a process in which you take the target audience through different stages so that hopefully they make their decision.

Sales FunnelThe three stages of Sales Funnel:

1). TOP STAGE (Awareness, Interest)

2). MIDDLE STAGE (Consideration, Intent and Evaluation)

3). BOTTOM STAGE (Decision)


1) Top stage of funnel (TOFU): Awareness and Interest

The first stage of the funnel is all about awareness and interest. In the beginning, buyers do not realize that buyers have to buy a product until the awareness is created and after that, they take interest in buying the product or property.  We at growempire.com take care of this stage for builders.

Awareness can be stated as “The first contact to your potential customers” and this creates the opportunity to tap into your future buyers.

This is a phase where customers are educated about the property, here the content is created and shared with customers that teach and guide them about the property. The content is shared in such a manner that doesn’t put pressure on buyers to buy the product, whereas it just taps into the buyer’s mind without directly pitching about the product or service.


2) Middle stage of Funnel (MOFU): Consideration, Intent and Evaluation.

This is the most important stage to convert a Lead for a sale.

At this stage, a sales person or builder has to work hard to engage the lead and create a relationship where buyers would consider him a trustworthy seller, after buyers’ consideration the next crucial part is the Intent of the buyer and at this stage, the buyer has already generated a strong feeling of buying the product.

The next stage buyer goes for is Evaluation in which the buyers start looking for available options. This stage is the most time consuming and sometimes it may take 20-40 days.

Sales person or builder has to make sure that they should not be too pushy before this stage as it might divert positive lead to a negation.


3) Bottom stage of Funnel (BOFU): Decision

At this stage, buyers are more prone to make the decision and purchase so your focus should be more towards selling. Giving them a reference, demos, comparison of prices and other examples tend to convert them mostly.

The last stage seems very simple because it's just the final closure of your hard work in the First and Middle Stage, which will get you the sales.


So Overall when you get around 100 leads then your actual sales might be around 1 or 2, this can be around 4 or 5 as well. The hard work you put in the First 2 stages will decide what will be the END RESULT.

It’s never the lead that gets you the sales; it’s the process through which it goes. Your Sales team and their follow-up will decide your sales.

Keep connected to growempire.com for more sales and marketing strategies in the real estate sector.

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